A good example is the (now off-the-air) Meerkat Manor, a show that, through clever screenwriting and narration, turns a nature documentary into a soap opera full of intrigue, romance, and betrayal. And the manual shows the proper formatting of a tweet treatment. Everything from the logo to the store environment is refreshed to appeal to modern consumers, making Urban Outfitters one of the best brand guidelines examples to follow if you’re interested in staying hip and relevant. to make it your own. . 06. Ad Size: 300x600. Fonts and Usage Guidelines Similar to the logo section, the font section of the Brand Standards Guide should include each font associated with your brand as well as usage guidelines. By proactively making sure that everyone is always on the same page, you’ll have greater control over your brand image. By using our website, you agree to our privacy policy. The lettering of the contents page hyphenates the word in the middle (CON-TENTS) as though the brand is so big, brash and in-your-face that it can't be contained on one line. Blue-grey, pastel pink, and nude act as supporting colors that can be used for various design elements and backgrounds. Everyone knows the McDonald’s logo and colors. For food companies, photography can be a make-or-break. And that’s exactly what a strong brand style guide does: present rules and advice that anyone working with your brand’s assets can follow to make sure the identity is communicated cohesively. The organization even has a different name for their 60-page document – the “. And in order to enforce the brand’s visual presence even further, the brand guideline should be styled according to the principles outlined in the document. These companies are practically glued inside your brain, and strong brand guidelines are part of the glue that makes them stick. Start a business and design the life you want – all in one place. Vino Divino sounds like they ply the wine generously—making sure it's not only a good product, but that they don't scrimp on portions either. Starting a business can be hard. Mimosa is a Berlin-based integrated digital creative agency specialised in branding. Take a look at the example of our digital marketing brand strategy brainstorming process below. So the company revamped, using its brand guidelines to show that its new identity is a closer reflection of the gaming community’s identity. The guidelines also make it clear that you’ll be harshly judged if you tilt the logo or add embellishments like drop shadows and gradients. Remember, it utilizes all aspects of the digital branding elements already defined for a company. to show that its new identity is a closer reflection of the gaming community’s identity. They are more than just books—they are an experiential brand, with an experiential position. As Urban Outfitters believes in evolving with consumers’ changing preferences, the retailer doesn’t shy away from rebranding itself every six months or so. It is recognizable at once as being the younger sibling of the full logotype. Their brand guidelines content focuses on being warm, open, and connected to their brand’s environment. Written in 2007, these guidelines introduce the slogan and brand message of "Save money. Echelon brand book. You can learn more about Nusr-Et’s brand formation here. As the company is large, with a hundred fingers in a hundred pies, we're just reviewing the brand guidelines of the new Google Logotype, the Dots, and the Google G. The new logotype—the sans serif that appeared last year—is imbued with "childlike simplicity" (a Google video shows the new logo being written as though it was on a grammar school's middle-lined paper). Giving the writer you have on hand guidelines for how they should dictate your brand will help avoid any instances of sounding off-brand. Here’s a simpler example from e-store brand, Shopify. Asana helps people understand the “why” behind their branding by explaining their choices, including the logo’s three dots. Example 3: Here LinkedIn posted a series of meaningful photos that have the same hashtag, recognizing dads that work but still make time for their … Brand guidelines offer clear-cut rules for how your logo, its colors, and messaging are represented to your audience. The benefits of cloud-hosted systems are well known and apply to brands just the same. Often, your logo serves as an example for the tone, aesthetic and values of the entire brand. Ecommerce company Wolf Circus’ brand guidelines cover everything from the brand’s “why” to its typeface system. Check our brand book examples below, and then make your own! But they do so much more: they create consistency for your company’s public persona. The purpose of brand guidelines is to make sure your brand is always conveyed in the same way – and the document itself is no exception. The Pros. Because of this huge group of volunteers, most of whom do not have graphic design experience, the corporate brand guidelines need to be clear, concise and easy to use. Easy to access by anyone, anywhere, on any device. He lives in North Ogden, where he spends his time reading, writing and building models. The guidelines can be published on the company intranet, making them accessible to everyone at your organization. Our branding guide will give you guidance on how to create a Digital brand communications strategy focusing on examples of FMCG Brands, but with the principles of online branding … Here's a digital branding example from Carlsberg. If you’re building a welcoming “family brand” that aims to instill a sense of familiarity and warmth, Carrefour’s brand book might have some great inspiration. It's not a bird, it's a symbol of Twitter."). For example, Wolf Circus wants advertisements for its product to emphasize minimalism and make the jewelry the center of attention. But after doing more market research to better understand its audience, the company realized that serious gamers view gaming as a lifestyle choice – one with a diverse, ever-expanding culture. View the full brand guidelines here. Finally, we get to the Walmart brand guidelines, one of the most comprehensive brand guidelines I've ever seen. While the idea of a brand manual might at first seem restrictive, mandating what you should and shouldn't do, the reality is that good guidelines tell a story and create a character for your company. Shazam also incorporates a little bit of humor in its identity guide to keep things fun and interesting, while driving home the brand’s personality. It was designed not only for a new brand aesthetic, but to scale up and down while looking the same across many platforms—a problem the previous logo struggled with. In its younger days, Alienware was branded as a company that catered to “serious gamers.”. OGSystems has a playful way of telling you the dont’s, like making sure that the logo is never placed on high-contrast backgrounds or backgrounds that are too similar to the logo colors. 7. Look for more affordable options on freelance websites like. Where other soda companies rely heavily on paid commercial advertising, Jones has built a cult following based on product placement and two famous RVs that hand out free soda up and down the East and West Coasts. We are in the age of digital brand engagement, where brands need to participate in, and inspire, a two-way conversation with their consumers. Their grand guidelines also show how the brand wants to display its promotional content. The color palette is opened wider: allowing three shades of blue, orange, yellow, and two shades of green. Your brand should sound and look a certain way. In fact, digital brand building is exceptionally efficient and scalable for practices with limited resources. LinkedIn Brand Guidelines Example. , you can see how certain colors are key indicators of Wolf Circus brand design. These rules apply to multiple channels, including web and print content, emails, and internal employee events. This example covers a time frame of 2-3 weeks to ramp up. For example, instead of numbering pages with plain black numbers, use your. "), but they need to do so in a way that allows for the customization of their brand in, literally, hundreds of thousands of troops. A style guide puts rules in place not to limit creativity, but to keep your brand identity consistent and recognizable. There is more to this manual than just guidelines about font size and color palette, though. There's a mission statement and brand pyramid, consistency and typography guidelines, plus a whole load of thematic logo treatments and logo usage guidelines to follow. Taking a huge step away from the brutalism of Nike's branding guidelines, Skype is whimsical, clever and subtle, with a dry joke in the fine print below a bigger joke. It offers more than 60 pages of crucial information about voice, appearance, and more. Skype . Right from the beginning, we see that Artisan, Unique, Fresh and Genuine are positives, while Authentic Italian is not. . You're walking into a space, experiencing it with every one of your senses, and discovering things you probably hadn't expected." Brand guidelines, also called a brand style guide, are essentially an instruction manual and rule book on how to communicate your brand. It is a manual that emphasizes storytelling, and the experiential viewing that its customers will embrace. brand, which used a fun curly Q in its logo and icon. The BSA's brand manual, therefore, offers a lot of hand-holding, as it might be the only brand manual these volunteers will ever see. Their color palette is called "GRITTY" and "RUTHLESS." They also paint a picture about what you shouldn’t do. There are 2.4 million scouts in America plus more than one million adult leaders, and any of those leaders might want to make a flyer or poster or brochure. View the full brand guidelines here. , the company has an exact font for pretty much every communication channel. They show what you are about, and they build a narrative through which your customers will understand you better. If you’ve addressed this in your brand strategy, explain specific scenarios and uses for different colors, fonts, and imagery. View the full brand guidelines here. It’s not surprising that NASA’s brand guidelines are thorough. Throughout this article, I’ll introduce 30 great examples of brand style guides, also called guidelines, brand books, or brand manuals. The company extended this looped line throughout the brand guidelines document to create a visual flow while enforcing the visual identity. Even when they're depicting something more refined and highly crafted—the quality of their shoes—the photo shows a shoe on a workbench, a hammer on the left, pliers on the right, all resting on a rumpled piece of black leather. Everything from the logo to the store environment is refreshed to appeal to modern consumers, making Urban Outfitters one of the best brand guidelines examples to follow if you’re interested in staying hip and relevant. They use cold and dark backgrounds to make sure the food is the star of the show. At Lucidpress, we're obsessed with branding, and we keep a close eye on what iconic companies are doing to maintain—and to change—their brands. Because Carrefour is in the food retail industry, this is an excellent approach to take in their goal of becoming recognized and respected for their dedication to customer service. It’s not going to get anywhere fast. Meanwhile, the online brand guidelines show the interaction of a number of fonts, declaring their primary typeface to be Arial Bold (the poor man's Helvetica), but showing how that standard can be placed with the iconic logo (with the perfect 7.6 degree tilt), as well as examples with the Ed Interlock font for Orangutan Island. Speaking of your brand, here are a few tips as you create your own guidelines. On July 24, 2018, Google launched their Google Marketing Platform – a collaborative brand that unified their DoubleClick advertiser products and the Google Analytics 360 Suite. Brand Guidelines is an essential tool which helps in establishing your brand name. Social Media Brand Guidelines: Go Beyond the Basics. Audi is a household name around the world, which means that the brand is replicated and promoted in thousands of places. Oberlo uses cookies to provide necessary site functionality and improve your experience. In an ideal world, you’d have one person constantly writing everything your brand needs, but most of the time that’s not possible. In a clever-yet-inevitable way, the Barnes & Noble brand guidelines are designed to look like a book, with a title, foreword, preface and so on. And for each logo and trademark asset, there are ample do's and don'ts to advise the layman on how to move forward. May 21, 2014 - Explore Amber Finlay's board "Brand Book Examples", followed by 157 people on Pinterest. Live better." For example, black and white, 2-color and 4-color versions, fonts, tagline lockup to logo (if applicable), all sub-brand logos, etc. We see wild exuberance—some faces calling to mind the passion and thrill of winning, others exuding the primal tension of a coming riot. But that lies at the heart of its strength. Over 8 million people use Lucidpress to create, customize, control & distribute their brand’s content. In this article, we’re going to look closer at what brand guidelines are, 12 examples from companies that nailed it, and some tips for how to create brand guidelines of your own. Your digital brand book will look very polished. blends simplicity and powerful visual elements to showcase their brand in a way that’s easy to understand. They come in the form of a physical or digital booklet filled with examples of what to do and what not to do. The dots are emotive: gently rolling when awaiting a command, expanding when being spoken to, forming a turning circle when thinking, and so on. The new primary color palette—Brilliant Blue and Cozy Navy—give a casually inviting feel, and the somewhat-autumnal secondary colors make designs pop without overstatement. This will pay off big time in the long run, as your company will generate the familiarity and reliability that open the doors to, Micah Daigle, who co-led a rebrand for the SaaS company, even. as it does in its user interface. It's a positioning statement of who the company is, how they are facing the current market (with eBooks on the rise, grossing $3.4 billion in the last year), and how they are moving forward. Guidelines are especially helpful if you partner with other businesses that will be using your visual brand elements, like in promotions and advertisements. There is a lot to be found here, as Walmart is the largest company in the world. It’s in their colors, imagery, fonts, tone, and even the feeling you get when you see one of their ads. Giving great branded examples throughout your brand guidelines really shows “how” everyone should be presenting the brand. But brand guidelines go far beyond a logo or icon. Everything from illustrations and logo to layouts and photography are also clearly defined for anyone looking to promote or sell the company’s products through their own campaigns. Figure 5: The Brand Building Role of Digital Communications. A huge part of my business comes through automated we…. An overview of the Illustration section, for example, shows that the company uses limited color, clean lines, negative space, and basic geometric shapes to give its illustrations a branded feel. View the full brand guidelines here. But brand guidelines go far beyond a logo or icon. They're every bit as controlling—they're not allowing their pleasant and affable copy to water down their brand—but they convey the message with a wink and a grin: "We're not a rules and regulations kind of company, nonetheless here are some examples of what we think is cool and what should be punishable by a red-hot poker to the buttocks.". Don’t wait for someone else to do it. Sometimes it’s necessary to merge two products into a single brand. Digital Branding. The black-and-white photography is offset by the vibrant color palette of the soda itself, as well as the bright greens, electric oranges, and glowing pinks of the boxes. In doing this, it creates an air of importance around your brand, while claiming the color as your private territory. Amplify the Brand Offer: Nike. Related: Brand consistency—the competitive advantage and how to achieve it, How to communicate with your customers during Coronavirus. The print, specialty, and digital ad examples you see here represent many areas and levels of the university. The more details, the better. Let this be a drilldown of the lesson that there’s no single right way to make brand guidelines, and that yours should be a reflection of your brand’s unique position and goals. Businesses can no longer rely solely on traditional business models to build brand awareness. It explains the important role its logo plays in identifying its brand, and how to combine the logo with the watermark in different contexts. This is the first emergence of the yellow "spark" at the end of the word. Because its brand is mostly recognized by this, it doesn’t concentrate on too much in its online brand guidelines except for the logo and symbol. When your company works on a new branding project or goes through the rebranding process, you should be given your shiny new brand guidelines on completion of the project. Finally, Eataly punches up the fun factor, promoting self-expression and sociality. If you’re thinking of starting a restaurant, you can even use it as a brand guidelines template for your own business. Their grand guidelines also show how the brand wants to display its promotional content. Visa Digital Brand Guidelines Making the digital payment experience quicker, easier, and more intuitive for everyone, everywhere. With brand guidelines in place, you can ensure your brand’s elements are used effectively and look professional anytime they are used.. And, when the elements in your brand are used in the correct way consistently, you can build a powerful and recognizable brand. More than 20 years after it was born, Netflix continues to grow in popularity as a cornerstone of the on-demand media market. These guidelines are called logo usage guidelines and they are an integral part of any brand strategy and brand style guide . Adobe understood that the people who would be using their brand guidelines most often would be developers and designers – which is why the guide is so rich in detail. Because its brand is mostly recognized by this, it doesn’t concentrate on too much in its, It’s not surprising that NASA’s brand guidelines are thorough. NPL Canada brand book. Brand guidelines mean that your employees will always be using your branding in the correct way – the right shade of blue, the right tagline, the right font, and the right size logo etc. Urban Outfitters, a lifestyle retailer, is all about edgy designs and quirky product shots in its visually creative style guide. (Previously, Walmart had been hyphenated—Wal-Mart—but that is gone from the new brand manual.). The company extended this looped line throughout the brand guidelines document to create a visual flow while enforcing the visual identity. Digital programmes can amplify the offer by communicating the additional benefits available. (Perhaps Jones's most famous aspect is the photos on the bottles—all submitted by customers. Focusing more on the feel and philosophy of the company rather than the nuts and bolts of asset placement and font size, they managed to make the company feel both new and old: old in the sense that it appears to be built on tradition and gravitas, but new in taking what has faltered and lifting it from defeat. Digital branding is the key to establishing a meaningful connection with your target audience. Branding requires consistency. Blue-grey, pastel pink, and nude act as supporting colors that can be used for various design elements and backgrounds. For a young business, this might feel like a steep investment, but as you know by now, your brand is a huge deal. Finally, they've introduced the dots, which they refer to as "a dynamic and perpetually moving state of the logo." While some logos and brand images might seem random, savvy companies create them with specific strategy and meaning. And while they occupy a small space on the shelf at a grocery store, Jones Soda is also strategically stocked in music stores, tattoo parlors, and clothing stores that are as quirky as the soda's own packaging. This gorgeous brand manual, evocative of a restaurant menu or even an artist's sketchbook, was made, in part, to redeem the Macaroni Grill brand from an ignominious demise. Blue is the only color allowed, along with various shades of gray. Version 1.0. This Apple-owned app makes it easy to identify songs that you hear in restaurants, shops, and pretty much anywhere else. Deeper inside we find more of the same: instead of "brand identity guide" or "design rules," they have "DESIGN COMMANDMENTS," matching the statement to "BE BIG, EXPRESSIVE, UNAPOLOGETIC." These brand guidelines, which are built upon a rich tradition of imagery, slogans, and trademarks, are a perfect example of how an organization with many products and variations can clearly and succinctly build a cohesive brand platform that integrates common design elements into disparate categories of symbolism. The new logo is either a blue-on-white or white-on-blue bird (with some controlled allowance for a white bird on a muted photograph). Lucidpress is the intuitive brand templating platform that makes it easy to create & share beautifully branded collateral. As such, it's important that you control all of those touchpoints. Consistency is key. This new brand focuses on being trustworthy, professional, and insightful, while still maintaining that feeling of approachability that Google customers have come to love. 4 stunning brand guides examples. Hopefully, these examples inspire you to think about all the great things that awesome brand guidelines can do for your company. It has exceptional attention to detail and use of examples to illustrate each point. The Typeface Usage section discusses the font name and style for titles and headlines, as well as body copy. Nike places so much importance on branding, they gave their football equipment its own brand manual. The style guidelines recognize this, and they appear to be a little more lenient than most of the style guides looked at here. We've talked before about what a brand is—that it's the sum total of all the impressions your customers have of you, everything from your logo to your customer service to your product quality. include its photography methodology and a good deal of information about its logo and brand face. If nobody on your team has graphic design skills, consider hiring a professional to nail down the most important parts of your brand. They serve as a reference point as your marketing agency designs your website, collaterals, and social media presence. Everything is simple and clear in these guidelines. Truly helpful brand guidelines don’t just tell you what you should do. They lay out all the visual details, as well as important notes about the company’s voice, tone, and messaging. The brand manual also presents a new logo, at once more modern yet more friendly and inviting than past versions. The book explains marketing terms that the average scoutmaster or den mother might not be familiar with. With thousands of projects and smaller companies under their control, it makes a lot of sense to have an extended colors palette to choose from. The colors of the four dots are the same as the colors of the logotype and the Google G: blue, green, yellow, and red. The company implements the same straightforward approach in its brand identity guidelines as it does in its user interface. View the full brand guidelines here. Your brand matters, and Lucidpress offers the consistency your brand needs to deliver its message effectively wherever it goes. It is designed for small applications where the full logotype wouldn't have room to appear, but they've made it similar in many ways. Jones Soda's brand is eccentric and unconventional. That’s why the company’s online brand guidelines are very specific. Children’s hospital brand guidelines. This brand guidelines tip is so simple that it almost feels like cheating. And while they surely use the same photo more than once, at a retail level you'd be hard-pressed to find more than one of each picture.) stays consistent no matter where it shows up. Not to be outdone is the simple Google G: a circle with a small cut taken out, and a reformed horizontal. (Spoiler alert: it’s not, but it sure looks cool.). View the full brand guidelines here. Setting guidelines ensures that the logo is used properly and as you had intended. For example, Netflix calls its primary color “Netflix red,” and HubSpot uses “HubSpot orange.” Spotify uses – you guessed it – “Spotify green”. Depending on solution and platform capabilities, use all three Visa Sensory Branding elements or These photos set a clear mood and tone for the company’s branding: the minimalist backgrounds and attention to detail show sophistication and dedication to their craft. Everything you're doing sends a message, and it's your job, as brand manager, to guide and direct what message is being sent. As Urban Outfitters believes in evolving with consumers’ changing preferences, the retailer doesn’t shy away from rebranding itself every six months or so. It is mathematical, an ode to geometry. Especially in meat photos, the texture and thickness should be easily seen so that viewers can immediately tell that it’s high quality stuff. When scrolling through Wistia’s website, you’ll always see their pastel color scheme and cohesive imagery.. Example: Google often uses images and text highlights to make statistics more appealing and easier to memorize. Their extensive visual guide blends simplicity and powerful visual elements to showcase their brand in a way that’s easy to understand. This helps to drive home your usage requirements in a visual, easy-to-understand way. If you take a look at this post, ... And if you're ready to create your own brand guidelines, we've got a handy template to help you get started: Brand style guide template. The G is essentially the new G from "Google," but with a thicker line weight, and it incorporates all the colors from the full word. If you’re thinking of starting a restaurant, you can even use it as a brand guidelines template for your own business. Sometimes, the basics are all you need to effectively keep things in line. The retailer’s brand guidelines include its photography methodology and a good deal of information about its logo and brand face. Some good examples of style guides include Skype , Medium , Google and Mozilla among many others that are available online. From the title page, we're immediately introduced to the theme of this brand with large, blocky, all-caps words standing boldly against a backdrop of football players who just might be taking their celebration a little too far. View the full brand guidelines here. The former brand style was that of a social media company trying to fit into the same visual category as other social platforms, like LinkedIn's "in," Facebook's "f" and Instagram's square lens. The organization even has a different name for their 60-page document – the “Graphics Standards Manual.”. Or compare the cost of a producing a webinar versus an in-person seminar. Learn how to build a digital ad and see examples. The design elements and customer engagement are finely tuned, demonstrating that a brand can be carefully orchestrated and still be fun. ... (for example, a completed transaction) within the context of your user experience. This is a big, visually impactful ad, and is one of the fastest growing ad sizes. There is allowance for the blue and yellow logo to be straight blue, or straight black, or all white on a green background, and on and on. First on our list is a sub-brand of Nike, their football (soccer) brand. When it comes to building a memorable brand, consistency is everything. Mother might not be familiar with, let ’ s not surprising that ’... Solely on traditional business models to build brand awareness and brand style guide trademark asset, there even... Nusr-Et included product photography in their brand ’ s most recognizable companies and how to achieve it, to! Might not be familiar with '' is a Berlin-based integrated digital creative agency specialised in branding our book. Producing a webinar versus an in-person seminar its visually creative style guide to say that the brand manual..... 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